Page 247 - CityofKellerFY25Budget

THE KELLER POINTE FUND
ALL PROGRAMS

DEPARTMENT DESCRIPTION:
The Keller Pointe is an enterprise facility intended to be a self-supporting operation; therefore, the revenues generated by the
facility should fully support the facility’s direct operating costs. The primary source of revenue is generated through membership
and day pass sales, with the second largest revenue source being leisure program sales. Additional revenue sources include
facility rentals, merchandise sales, party reservations and personal training. Facility programming includes a wide range of
programs to appeal to all age groups of recreation, aquatic and fitness users. The facility and its programs are available to
members and non-members, residents and non-residents. The Keller Pointe exceeds community expectations and achieves
fiscal success by providing unprecedented service and award-winning programs.
The Keller Pointe Budget is divided into the following six divisions: (a) The General Administration Division includes
administrative staff, office supplies and maintenance, facility marketing, utilities and general insurance; (b) the Aquatics Division
includes aquatic staff and contract instructors, pool equipment maintenance and supplies, aquatic merchandise sales and
aquatic program supplies; (c) the Fitness Division includes fitness program staff and contract instructors, fitness equipment
maintenance and fitness program supplies; (d) the Recreation Division includes recreation staff and contract
instructors/referees, birthday party supplies, recreation program and league supplies and gymnasium equipment; (e) the Facility
Maintenance Division includes building maintenance staff and contract janitorial services, janitorial supplies, and facility
maintenance; and (f) the Customer Service Division includes customer service staff at the front desk, office supplies,
merchandise sales and concessions contractors.

The Keller Development Corporation provided financing for construction and capital costs of the facility (and subsequent annual
principal and interest payments).

DEPARTMENT OBJECTIVES:
1. Offer exceptional events, a friendly atmosphere, and member appreciation perks.
2. Attracting new individuals and businesses while retaining loyal guests by delivering customer service that consistently
exceeds expectations.
3. Fostering partnerships with civic groups, businesses, and foundations that align with our core values.
4. To maintain an exceptionally high standard for the facility, adherence to a capital replacement plan will ensure that any visible
signs of wear and age are not apparent to consumers.
5. Inspiring healthy lifestyles, showcasing local businesses and organizations, and providing citizens and members with a
quality recreation experience by spotlighting The Keller Pointe amenities and hosting a minimum of five special events annually.
6. Cultivating skilled and supportive personnel through targeted program-specific training sessions.
7. Enhancing visual communication of The Keller Pointe’s facility, programs and services through social media, electronic
advertising, partnerships, and print.
8. Ensuring membership retention and growth.
9. The offering of quality programs, activities, and events to achieve member retention and growth.

DEPARTMENT GOALS:
1. Maintaining an annual member base of 3,500 membership accounts.
2. Achieving $2,000,000 in membership sales.
3. Allocate $300,000 back into the Fund Balance at the end of the fiscal year.
4. Decrease overall expenses by maintaining a fiscally responsible approach.
5. Expand cost savings initiatives.

245