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Build Unity

Goal 1: Implement Strategies to Eliminate Racism and Other
Forms of Discrimination and to Advance Unity in Arlington
Objective 1: Address General Disparities
Project Performance Measure(s) Department(s)
BU Unity Council Recommendation – Communication & Legislative Affairs
1.1.1 Diversity Communication &
Outreach
Summary:
Percent
Milestone Target Date
The City of Arlington is committed to producing Complete
communications, marketing and outreach materials Create Internal Working 4 Qtr. FY 2020 100%
th
that are representative of the 8th most diverse Group of Staff Member
community in the country, according to a report by Representative of
WalletHub. Led by the City’s Office of Arlington’s Diversity
Communication, this organizational effort will be Regularly Translate and 2 Qtr. FY 2021 100%
nd
implemented through content produced on the Create Original Content in /Ongoing
City’s website, social media pages and video Spanish and/or Vietnamese
programming. The City will also continue to promote Showcase More of 3 Qtr. FY 2021 100%
rd
and encourage greater inclusivity, equity, and access Arlington’s Cultural /Ongoing
to important services and to make sure we are Diversity in City-produced
reaching as many residents as possible through all Communication
Office of Communication channels and platforms. Increase Distribution of 3 Qtr. FY 2022 100%
rd
This includes Facebook, Twitter, Instagram, Content and Information /Ongoing
Nextdoor, LinkedIn, the government cable channel About City Services to Key
and the City’s YouTube channel. It also includes in- Advocates in Arlington’s
person communication and relationship building, a Black, Latino, and
key component to building trust with Vietnamese Community
underrepresented groups in our community. Increase Outreach to 3 Qtr. FY 2023 100%
rd
Minority Communities to /Ongoing
Update: Inform them About Board
No updates for the 4th Quarter of 2024. and Commissions
Applications
Improve Outreach to People 1 Qtr. FY 2024 100%
st
with Disabilities and /Ongoing
Increase the Number of
Stories Showcasing their
Success on the City’s
Website, Social Media, and
Video Programming
Improve Outreach to 1 Qtr. FY 2024 100%
st
Seniors Through the City’s /Ongoing
Communication Channels
and Support the Marketing
Efforts and Promotion of
Arlington’s New Active
Adult Center

1