Page 67 - KennedaleFY24AdoptedBudget

DEPARTMENT OUTLINE: COMMUNICATIONS

The Communications Department provides transparency through innovative and creative
communications solutions. It promotes the City’s mission, programs, and initiatives efficiently
and effectively. The vision of the Communications Department is to consistently create and
distribute effective messaging that is recognized as the best, most accurate, and dependable
source of City information

SHORT-TERM GOALS

 New department-blend of tasks from Library and City Secretary Departments Style guide
for City brand consistency
 Communications and social media policies using best practices
 Marketing campaign for city highlights
 Strong push on marketing events and programs
 Establish an intranet for employee awareness/information
 Establish a larger communications network for broader reach for information
 Train employees in each department for consistent messaging and adherence to
communications policy
 Continue to build relationships with the community for transparent distribution of
information

LONG-TERM GOALS

 Be the community’s most trusted and reliable source of City information
 Make the City of Kennedale a widely respected and recognized organization in our
region and state

CITYOFKENNEDALE.COM/BUDGET 64