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Strategy 6.1 – Develop Digital Solutions to Increase Citizen Access to Information and Programs

No matter the size or type of community, citizen engagement is vital to maintaining a successful
city. City staff currently maintains and updates various digital platforms, including the website, a
weekly e‐newsletter and numerous social media accounts, to reach Keller residents and other
essential stakeholders. Always looking for more solutions to increase citizen access, in October
2022, Communications and IT staff worked together to begin streaming City Council meetings on
YouTube. Looking to FY 2023‐24, staff will continue exploring additional opportunities for
residents to get the information they need.

Council has also asked staff to explore a city app, which could help provide community resources
at residents' fingertips. Staff expects to release an RFP for this project in FY 2023‐24.

Other initiatives aimed at increasing citizen engagement involve exploring additional online
opportunities for community feedback, including a web‐based service request portal. Staff will
continue to monitor and add new social media channels and other communication technology as
needed to engage with residents where and how they spend their time online. Finally, staff will
continue to update the city website's design periodically to improve user experience and
accessibility.

Strategy 6.2 – Maintain and Expand Resident Educational and Engagement Programs

While social media is an efficient avenue that can be used to reach Keller residents, staff has also
found that community surveys are an effective tool to learn what they want from their city
government. We have had great success over the past two years of community surveys, and staff
will continue to survey residents at least every two years to gauge their satisfaction and priorities.

Strategy 6.3 – Identify and Host In‐Person Events that Create Opportunities for Staff to Connect
with Residents

Although many of our staff's interactions with residents occur virtually or over the phone, we
believe there is still significant value in face‐to‐face interactions. To better connect with more
residents, looking to FY 2023‐24, staff is tasked with identifying and hosting in‐person events to
create opportunities for connections.

We are proud to note that we continue to have consistent attendance at the city's annual courses
of the Keller Citizens Academy, Keller Citizens Police Academy and Community Emergency
Response Team, thanks to our dedicated staff. It is not unheard of for residents attending the
above annual courses to come back the following year and apply to serve on city boards and
commissions or even run for elected office. In addition to supporting the opportunities above,
staff will continue to host special events, open houses, job fairs, off‐site budget presentations,
State of the City events and more throughout the year. Staff will also continue to look for new
opportunities to invite residents into city facilities and engage them on community issues.

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