Page 247 - City of Colleyville FY22 Adopted Budget

concert and celebration, and several
events showcasing artists from all
over the Dallas/Fort Worth Metroplex.
Each of these events is managed and
advertised by the City’s Community
Relations Specialist, whose job
responsibilities are centered on
attracting visitors to Colleyville to
shop in our stores, eat in our
restaurants, and stay at our hotel. As
a result, staff has relocated the
funding for this position and
associated advertising expenses to
our hotel occupancy tax fund in FY 2021.

2. Funding a portion of the Colleyville Center
The Colleyville Center is a city-owned event
venue designed for seminars, special events,
fairs, town halls, and weddings and other
parties. All or part of the Center can be rented
out by residents and non-residents for their
event on an hourly or daily basis, and it
remains in high demand. The Center hosts as
many as 450 events in one fiscal year,
attracting over 28,000 guests and generating
measurable impact on local businesses.
Furthermore, approximately 60% of the
events held there each year are weddings,
which are guaranteed to attract out-of-town guests. The Center is run by a staff of four
full-time positions, two of whom actively market the Center and help ensure each event
runs smoothly. Because these positions have a direct impact on advertising and
marketing for the Center, a portion of each of their
personnel expenses have been funded out of the
hotel occupancy tax fund as of FY 2021.

2. Limited special events
As discussed earlier, Colleyville hosts numerous
special events throughout the year. Some of these
events are smaller and more community oriented,
such as a weekly farmer’s market and hosting movie
screenings in the plaza. Others, however, are more
far-reaching and tend to attract out-of-town guests.
The aforementioned Colleyville Car Show and Stars
and Guitars are perfect examples of events held by
the City that attract out-of-town guests. Because
some of these events have a direct benefit to
Colleyville’s tourism industry, they are potentially
eligible for hotel occupancy tax funding. These are
considered on individually, as the event is planned.

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