Page 290 - Keller Budget FY21

RECREATION SPECIAL REVENUE FUND

DEPARTMENT/DIVISION OBJECTIVES:
1. Create free to low cost events that appeal to a large demographics. Specifically 90% family friendly, 10% young adults.
2. Create opportunities for revitalization of community through trash bash, fishing, adopt-a-st and adopt-a- spot programs, in
addition to promoting Tree City through Arbor Day celebrations.
3. Build 5 new partnerships in addition to existing partnerships.
4. Provide social media outlets for reviewing of our dept. and customer service experiences.
5. Create a cohesive marketing strategy for all recreation divisions that increased social media following by 25%.
Senior Services Division
1. Partner with local high school technology department to create technology classes led by high school students.
2. Increase Sponsorship opportunities through newsletter advertisements and annual fundraiser.
3. Offer multigenerational classes to enhance awareness of the senior activities center to the public.
4. Continue to Increase the amount and variety of trips offered.
* Quantifiable goals are reported in the Recreation 100-630-61 Division

REVENUE SUMMARY

FY 2020-21
FY 2018-19 FY 2019-20 FY 2019-20 Adopted Budget
REVENUES Actual Budget YE Proj. Budget Variance ($)
Interest Revenue-Investments 3,736 3,475 4,378 4,407 932
Revenue-Taaf Swimming 34,010 36,000 – 29,071 (6,929)
Revenue-Misc Special Events 54,902 86,812 39,869 51,120 (35,692)
Revenue-Sr Svs Coffee 23,092 17,658 11,353 21,539 3,881
Revenue-Sr Svs Trips 50,348 30,000 (285) 36,113 6,113
Revenue-Ticket Sales 56 300 – 53 (247)
Donations-Utility Billing 6,519 7,200 6,336 6,483 (717)
Donations-Sr Svs 25,967 40,000 23,752 27,809 (12,191)
Donations-Mmow Meals On Wheels 13,424 6,500 9,016 7,547 1,047
Donations-Sr Svs Newsletter 750 3,000 – 472 (2,528)
Donations 11,930 2,250 5 2,250 –
Donations-Veterans Memorial 4,425 300 600 300 –
Transfer From General Fund 47,600 47,600 47,600 47,600 –

TOTAL $ 276,759 $ 281,095 $ 142,624 $ 234,764 $ (46,331)

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