Page 197 - Keller Budget FY21

PARKS AND RECREATION DEPARTMENT
SENIOR SERVICES DIVISION (100-630-62)

DEPARTMENT DESCRIPTION:
The Keller Senior Activities Center is an essential element of a healthy and vibrant community, providing individual, social and
economic value. The Senior Services division of the Parks and Recreation Department encourages individuals and groups to
connect with one another to create a welcoming, diverse and fun environment by providing a wide range of health and
wellness, enrichment, education, travel opportunities, meal program and special events for the 55-plus population and their
families. The facility includes one large activity room, two class classrooms, one small multipurpose room, an area for
socializing and a kitchen.

DEPARTMENT/DIVISION GOALS:
1. Encourage healthy and active lifestyles through health and wellness programs, life enrichment classes, education, and travel
opportunities.
2.Continue to create new technology programs that meet the needs of our aging population to include: internet, tablet, smart
phones, and virtual programs.
3. Ensure sustainability of senior adult activities and programs through the expansion of our resources and encouragement of
community involvement.
4. Enhance awareness of the Senior Activities Center through public events and promotion of our programs on social,
electronic and print media.
5. Ensure that all guests are provided with quality customer care in the delivery of services and programs that exceeds their
expectations to maintain a loyal and growing participant base.
6. Creating loyal sponsors and developing new opportunities for businesses to feature their products and services.
7. Foster partnerships with individuals, civic groups, businesses, foundations and neighboring communities that align with our
core values.
8. Establish additional programming to bridge generations with increase of new facility space.

DEPARTMENT/DIVISION OBJECTIVES:
1. Increase sponsorship opportunities through newsletter advertisements and annual fundraiser.
2. Offer multigenerational classes to enhance awareness of the senior activities center to the public.
3. Increase the amount and variety of trips offered.
4. Establish new volunteer opportunities that align with our goals and mission.

SERVICE LEVEL ANALYSIS:
SERVICES PROVIDED FY 2018-19 FY 2019-20 FY 2019-20 FY 2020-21
Number of Annual Memberships 1,286 950 1,124 1,000
Annual Senior Services Programs 1,995 1,850 1,166 1,500
Number of Trips offered 53 65 27 45
Number of Community Partners 34 25 30 35
Number of Donations Provided to Senior 57 55 104 60
Center

PERFORMANCE INDICATORS
Annual Facility Attendance 16,764 13,000 7,300 13,000
Annual Senior Services Program
Attendance 23,840 20,000 13,000 20,000
Special Event Participants 3,258 3,000 2,545 3,000
Trip Participants 692 850 300 600
Annual Donation Total $25,967 $25,000 $20,000 25,000

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