Page 40 - Benbrook FY2021

City’s website in real-time and on a tape-delay basis. The 2020-21 Budget includes funds for recording and broadcasting the monthly Planning
and Zoning Commission meetings. Funds are also included in the Budget for environmental programs including: household hazardous waste
disposal, Keep Benbrook Beautiful, Trinity Trash Bash, and other community awareness programs.

City Logo and Tagline

In 2012, the City Council approved a new logo for Benbrook to promote the City, the community, and local businesses. The new logo includes
the tagline: Our Pride. Your Joy.

As part of the strategic goals outlined in the City’s Comprehensive Plan, the City Council directed Staff to conduct a marketing study for the
City of Benbrook. In late 2010, the City contracted with a marketing firm to perform research for a community marketing plan and to offer
design options for a new logo and tagline. The marketing firm provided several logo and tagline options; the City also conducted a public
logo contest. The Council did not select any of the logo contest entries but did select three artists, based on their outstanding work, to receive
a donation to the charity of their choice. After much consideration, the Council selected an option from the marketing firm’s graphic team. The
new logo is a revised version of the City’s current “sails” logo and a new tagline: Our Pride. Your Joy. The refreshed version of the logo
presents the “sails” as less curved at the bottom and tilted slightly to give the impression of forward movement. The red sail is aligned to follow
the curve of the background circle, giving the mark a cleaner feel and echoing the fact that Benbrook is a well-planned and well-maintained
community. The bold colors are unchanged, but the font is modernized, and the placement of the word Benbrook is at the top of the circle. The
word Texas is included to designate the mark as reflecting a Texas municipality.

RECOGNITION PROGRAMS

The 2020-21 Budget includes funds to recognize and honor citizen volunteers who provide valuable and distinguished commitment to the City
by serving on boards and commissions, sitting on citizen committees, and assisting with municipal projects. The Council annually recognizes
Benbrook’s Volunteer of the Year. An appreciation dinner is held each year to thank the members of the City’s various boards and commissions.
The City Council also recognizes and expresses public appreciation through the issuance of proclamations to citizens and organizations that
have performed special services and/or garnered achievements as representatives of Benbrook. In 2011-12 the employee recognition event
was scheduled for December in conjunction with the City’s holiday celebration luncheon so that a greater number of employees may participate;
this tradition is scheduled for December 2020.

AWARDS AND RECOGNITION

Benbrook received the Distinguished Budget Presentation Award from the Government Finance Officers Association of the United States and
Canada (GFOA) for the City’s annual budget for the fiscal year beginning October 1, 2019. For the thirty-fifth year, GFOA recognized
Benbrook with its Certificate of Achievement for Excellence in Financial Reporting for the City’s comprehensive annual financial report (CAFR).

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