Page 254 - Benbrook FY2021

CITY-WIDE GOALS, OBJECTIVES, STRATEGIES, AND PLANNING PRINCIPLES
Issue (Problem or Threat) Apparent Cause Obstacles Strategy Responsible Party Progress Measures Resources Required
GOAL III - PROM OTE ECONOM IC DEVELOPM ENT
III.A. Existing businesses are City does not learn of The City should assist Establish "Intelligence Chamber ED Number of business None
downsizing, closing, or proposed mov e or closure the Chamber and BEDC in Network" through business Committee contacts
mov ing elsewhere to until too late dev eloping an on-going retention and expansion BEDC
expand company meeting process program City Staff
Character of market is The City should analyze Assist businesses in City Staff Number of reports Staff time
changing and many and publish at least one monitoring, analyzing, and BEDC prepared
existing businesses report on the changing adapting to changing Chamber
are not keeping pace demographics of the City demographics and market Number of businesses Staff time
trends contacted
Insufficient population to The City should contact Promote additional Priv ate dev elopers Number of dev elopers Staff time
support certain local land owners and residential dev elopment to City Staff landowners contacted
businesses dev elopers to increase increase market base BEDC
the number of dev eloped Chamber Number of new lots N/A
lots within the City dev eloped
The City should appoint Pursue formation of Education Task Feasibility study Staff and v olunteer
a task force to study the Benbrook Independent School Force completed time
feasibility of creating a District
separate school district to Petitions dev eloped Volunteer time
make Benbrook a more and circulated
attractiv e place to liv e
III.B. New businesses need to Insufficient effort in The BEDC should Need to hire a full-time BEDC Director hired Salary and
be attracted to locate in marketing the community implement an aggressiv e BEDC Director operating expenses
Benbrook marketing program
Insufficient industrial and The BEDC should increase Identify and dev elop BEDC Number of dev eloped BEDC Staff time
employment base the commercial/industrial av ailable site and attract industrial sites
inv estment in the City by additional light industrial av ailable
ov er $1,000,000 dev elopment
Number of new Incentiv es used and
industries dev eloped priv ate inv estment
Insufficient serv ice base to The BEDC should take Attract hotel or motel BEDC Number of hotels/motels BEDC Staff time
support all desired needs, efforts to attract a contacted
including the lack of a hotel or motel to Benbrook
hotel or motel and few
restaurants - possibly The BEDC should take Attract restaurants BEDC Number of restaurants
due to liquor restrictions efforts to attract a dev elopers contacted BEDC Staff time
additional quality
restaurants to Benbrook
The Chamber should Hold election on Citizen Task Force Petition requested Volunteer time
identify a group to pursue liquor-by-the-drink
a local option election and/or wine sales at Petition completed Volunteer time
for liquor grocery stores
Election called and held County funds

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