Page 387 - FY 2009 Proposed Budget

Invest in Our Economy

Goal 1: Enhance Economic Impact Through Development and
Redevelopment Efforts, Partnerships, and Investment Opportunities
Objective 2: Build a Strong and Diverse Business Community
Project Performance Measure(s) City Service Team (Department)
IOE Targeted Marketing Campaign Marketing Partnership Visits Economic Development and Capital
1.2.4 Investment (ED)
Summary:

Based on the Economic Development Strategy, the City Ads Placed Issue
continues to focus its marketing efforts on targeted industries, Arlington Chamber Directory Fall 2019
aiming at these businesses through their trade associations, Business Beyond the Battlefield Fall 2019
related publications, and attendance and sponsorship of trade Directory
shows/expos. Additionally, enhanced general marketing
DRC Annual Economic Mar. 2020
efforts will promote the city at the regional, state, and
Development Guide
international levels, through participation and increased
DRC Relocation Guide May 2020
involvement in key marketing and corporate real estate
groups.
Tradeshows/Conferences Attended Date
IEDC Annual Conference Oct. 2019
In keeping with the City’s brand, advertisements will be
designed with a consistent theme for placement in a variety of Business Beyond the Battlefield Nov. 2019
print and electronic publications. An assortment of materials SCR Expo – Ft. Worth N/a
will be produced in keeping with this theme. NTCAR Expo – Dallas N/a
BREI Annual Meeting Aug. 2020
The Office’s webpage is an effective marketing tool for the IEDC Virtual Annual Conference Oct. 2020
City and will continue to be updated to reflect the
service/incentives provided by the City as well as highlighting
Arlington businesses making significant investments in the
economy.

E.D. Staff will track their outreach efforts via presentations
and partnership events with local organizations.

Update:
Staff attended the virtual International Economic
Development Council Annual Conference in October. The
conference was originally scheduled to be held in Dallas and
several workshops were focused on Dallas based projects.
Bruce Payne hosted a panel discussion on the Role of E‐sports
and Creative Media in Economic Development featuring Peter
Tokar of Unique McKinney and Geoff Moore of Envy Gaming.
The conference also focused on topics related to inclusivity in
Economic Development.

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