Page 108 - Saginaw FY20 Annual Budget

CITY OF SAGINAW
GOALS, OBJECTIVES AND PERFORMANCE MEASURES
2019-2020

COMMUNITY SERVICES

GOAL: To improve the quality of life for citizens of all ages by providing a variety of recreational and leisure activities,
special events, aquatic and athletic programs, visual and performing arts programs, facilities and services that
encourage life enrichment, health, fitness and enjoyment.
City FY 2018-2019 FY 2018-2019 FY 2019-2020
Strategy Department Goal Department Achievement Department Goal
Continue to maintain existing programs. Hosted successful events such as the Continue to maintain existing programs.
Increase revenues through new creative Run the Rails 5k (increased participation), Increase revenues through new creative
and fine tuned existing programs. Images of Saginaw Photo Contest and fine tuned existing programs.
Maintain a Increase senior center programming. (increased participation), Concerts in the Increase senior center programming.
financially
sound City Improve 6th Annual Images of Saginaw Park (increased concerts by two and had Improve 7th Annual Images of Saginaw
Photo Contest with increased awards,
Photo Contest with increased awards,
increased patron participation), had
providing promotion and revised program. Increase increased participation at the Saginaw promotion and revised program. Increase
superior
services marketing and promotion of the City via Aquatic Center. Dramatic increase in marketing and promotion of the City via
Facebook, Twitter, press/media release, communication to the public via Facebook, Facebook, Twitter, press/media release,
Digital Display Sign, Saginaw FYI, and Twitter, Press Releases, Email Alerts and Digital Display Sign, Saginaw FYI, and
web site. Digital Display Sign. web site.
Partner with local professional Partner with local professional
Maintain a photography company to provide additional photography company to provide additional
financially Increased sponsorships, donations and
sound City advice, funding, awards and marketing to volunteeers helped reduce the costs and advice, funding, awards and marketing to
increase participation in the Images of
increase participation in the Images of
providing increased programming. Increased
superior Saginaw Photo Contest. Seeking donations to the Saginaw Senior Center. Saginaw Photo Contest. Seeking
services additional sponsorship opportunities additional sponsorship opportunities
through drink vending companies. through drink vending companies.
Convert 1 part-time attendant to full-time at
Convert 1 part-time attendant to full-time at Recreation Center. Increased
Recreation Center. Replace Aquatic
programming for the Senior Center.
Expand Center pool vacuum. Resurface aquatic Replaced pool vacuum, resurfaced aquatic Increased programming for the Recreation
community Center flooring in youth area. Refurbish
quality of life large slide at Aquatic Center. Replace center floor in zero-grade area, refurbished Center. Replace six treadmills. Replace
the large slide.
original multi-purpose room wall dividers.
ammenities aged ellipticals. Purchase and install Increased part-time staff from 20 hours to
digital marquee informational sign for maximum of 29 for staff flexibility. Increase
Aquatic/Recreation Center.
programming for Concerts in the Park.
LONG TERM OBJECTIVES

Plan, develop, and successfully manage the Aquatic Center.

Consider replacing six (6) treadmills
Increase Senior Center account for increased programming.

Consider increasing "Concerts in the Park" from 4 to 6 concerts.

Replace original multi-purpose room wall dividers.

Develop a Youth & Adult swimming program that includes: swim lessons, water aerobics, outdoor movie night, teen
nights, special resident-only days, etc.

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