Page 39 - Benbrook FY20 Approved Budget

CITY OF BENBROOK 2019-20 ANNUAL BUDGET

Program, to eligible businesses that wish to improve building facades or other exterior features of existing commercial buildings. The Storefront
Improvement Program offers a fifty percent matching grant, not to exceed $20,000, for costs associated with approved eligible improvements.

TO PROMOTE COMMUNITY APPEARANCE AND PRIDE

PROMOTION OF BENBROOK

Community pride and appearance are promoted through various programs funded in the 2019-20 Budget. Funds are included to continue
mailing the Benbrook Community Newsletter to residences in Benbrook in 2019-20. Mailing the newsletters insures that a majority of Benbrook's
citizens have timely and relevant information about City events and community activities. Funds are included in the Budget for recording and
broadcasting City Council meetings for airing on the City's public access cable channel; Council meetings are also available for viewing on
the City’s website in real-time and on a tape-delay basis. The 2019-20 Budget includes funds for recording and broadcasting the monthly
Planning and Zoning Commission meetings. Funds are also included in the Budget for environmental programs including: household hazardous
waste disposal, Keep Benbrook Beautiful, Trinity Trash Bash, and other community awareness programs.

City Logo and Tagline

In 2012, the City Council approved a new logo for Benbrook to promote the City, the community, and local businesses. The new logo includes
the tagline: Our Pride. Your Joy.

As part of the strategic goals outlined in the City’s Comprehensive Plan, the City Council directed Staff to conduct a marketing study for the
City of Benbrook. In late 2010, the City contracted with a marketing firm to perform research for a community marketing plan and to offer
design options for a new logo and tagline. The marketing firm provided several logo and tagline options; the City also conducted a public
logo contest. The Council did not select any of the logo contest entries but did select three artists, based on their outstanding work, to receive
a donation to the charity of their choice. After much consideration, the Council selected an option from the marketing firm’s graphic team.
The new logo is a revised version of the City’s current “sails” logo and a new tagline: Our Pride. Your Joy. The refreshed version of the logo
presents the “sails” as less curved at the bottom and tilted slightly to give the impression of forward movement. The red sail is aligned to
follow the curve of the background circle, giving the mark a cleaner feel and echoing the fact that Benbrook is a well-planned and well-
maintained community. The bold colors are unchanged, but the font is modernized, and the placement of the word Benbrook is at the top of
the circle. The word Texas is included to designate the mark as reflecting a Texas municipality. City Staff is phasing in the new logo with the
commitment to use supplies and materials with the original “sails” logo until they are depleted.

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