Page 343 - Honorable Mayor and Members of the City Council

BENBROOK HISTORICAL BACKGROUND

discovery and acquisition, and fundraising activities. The Benbrook Historical Society seeks to engage and enrich the
lives of citizens of all ages by making historical knowledge accessible to all.

In May 2012, the Texas Department of State Health Services (TDSHS) notified the City of Benbrook that the first case
of West Nile Virus was identified in a horse in a county in North Texas. Horse owners were encouraged to consider
vaccination of their animals. In August a Benbrook resident was diagnosed with the West Nile Virus; City crews
sprayed for mosquitos within the area of Benbrook where the infected citizen resided. A second area was sprayed
approximately one week later when another case of the disease was confirmed. Additional spraying for mosquitos
was performed in early October.

In 2012, the City Council approved a new logo for Benbrook to promote the City, the community, and local businesses.
The new logo includes the tagline: Our Pride. Your Joy. As part of the strategic goals outlined in the City’s
Comprehensive Plan, the City Council directed Staff to conduct a marketing study for the City of Benbrook. In late
2010, the City contracted with a marketing firm to perform research for a community marketing plan and to offer design
options for a new logo and tagline. The marketing firm provided several logo and tagline options; the City also
conducted a public logo contest. The Council did not select any of the logo contest entries but did select three artists,
based on their outstanding work, to receive a donation to the charity of their choice. After much consideration, the
Council selected an option from the marketing firm’s graphic team. The new logo is a revised version of the City’s
current “sails” logo and a new tagline: Our Pride. Your Joy. The refreshed version of the logo presents the “sails” as
less curved at the bottom and tilted slightly to give the impression of forward movement. The red sail is aligned to
follow the curve of the background circle, giving the mark a cleaner feel and echoing the fact that Benbrook is a well-
planned and well-maintained community. The bold colors are unchanged, but the font is modernized and the
is at the top of the circle. The word Texas
placement of the word Benbrook is included in the logo to designate the
mark as reflecting a Texas municipality. City Staff is phasing in the new logo with the commitment to use supplies
and materials with the original “sails” logo until they are depleted. The cover of the 2012-13 Annual Budget and
Program Objectives features the new logo and tagline.

The Benbrook City Council approved funding of the Fire Station Expansion Project in 2011-12 through the use of
General Fund reserves that were transferred to the Capital Projects Fund. Purchase of the land was finalized in 2011.
The contract for the construction of the expansion was awarded in August 2012. The project was completed on-time
and within budget in 2013.

CITY OF BENBROOK 2018-19 ANNUAL BUDGET
342