Page 284 - Honorable Mayor and Members of the City Council
P. 284

CITY-WIDE GOALS, OBJECTIVES, STRATEGIES, AND PLANNING PRINCIPLES

                    Issue (Problem or Threat)  Apparent Cause   Obstacles            Strategy       Responsible Party  Progress Measures  Resources Required
                GOAL III - PROMOTE ECONOMIC DEVELOPMENT
                III.A.  Existing businesses are  City does not learn of  The City should assist   Establish "Intelligence  Chamber ED  Number of business  None
                      downsizing, closing, or  proposed move or closure  the Chamber and BEDC in  Network" through business  Committee  contacts
                       moving elsewhere to  until too late  developing an on-going  retention and expansion  BEDC
                           expand                          company meeting process   program           City Staff
                                         Character of market is  The City should analyze  Assist businesses in  City Staff  Number of reports  Staff time
                                         changing and many  and publish at least one  monitoring, analyzing, and  BEDC  prepared
                                         existing businesses  report on the changing  adapting to changing  Chamber
                                         are not keeping pace  demographics of the City  demographics and market   Number of businesses  Staff time
                                                                                      trends                           contacted
                                        Insufficient population to  The City should contact  Promote additional  Private developers  Number of developers  Staff time
                                           support certain  local land owners and  residential development to  City Staff  landowners contacted
                                            businesses      developers to increase  increase market base  BEDC
                                                            the number of developed                    Chamber      Number of new lots  N/A
                                                             lots within the City                                      developed
                                                            The City should appoint  Pursue formation of  Education Task  Feasibility study  Staff and volunteer
                                                            a task force to study the  Benbrook Independent School  Force  completed    time
                                                            feasibility of creating a  District
                                                           separate school district to                              Petitions developed  Volunteer time
                                                            make Benbrook a more                                     and circulated
                                                             attractive place to live
                III.B.  New businesses need to  Insufficient effort in  The BEDC should  Need to hire a full-time  BEDC  Director hired  Salary and
                      be attracted to locate in  marketing the community  implement an aggressive  BEDC Director                    operating expenses
                          Benbrook                           marketing program
                                        Insufficient industrial and  The BEDC should increase  Identify and develop  BEDC  Number of developed  BEDC Staff time
                                          employment base  the commercial/industrial  available site and attract     industrial sites
                                                            investment in the City by  additional light industrial     available
                                                              over $1,000,000       development
                                                                                                                     Number of new  Incentives used and
                                                                                                                    industries developed  private investment
                                       Insufficient service base to  The BEDC should take  Attract hotel or motel  BEDC  Number of hotels/motels  BEDC Staff time
                                        support all desired needs,  efforts to attract a                               contacted
                                         including the lack of a  hotel or motel to Benbrook
                                         hotel or motel and few
                                         restaurants - possibly  The BEDC should take  Attract restaurants  BEDC   Number of restaurants
                                        due to liquor restrictions  efforts to attract a                           developers contacted  BEDC Staff time
                                                              additional quality
                                                            restaurants to Benbrook
                                                             The Chamber should    Hold election on  Citizen Task Force  Petition requested  Volunteer time
                                                           identify a group to pursue  liquor-by-the-drink
                                                            a local option election  and/or wine sales at           Petition completed  Volunteer time
                                                                for liquor         grocery stores
                                                                                                                  Election called and held  County funds






                                                CITY OF BENBROOK 2018-19 ANNUAL BUDGET
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