Page 365 - City of Arlington FY19 Adopted Operating Budget

Invest in Our Economy

Goal 1: Enhance Economic Impact Through Development and
Redevelopment Efforts, Partnerships, and Investment Opportunities
Objective 2: Build a Strong and Diverse Business Community
Project Performance Measure(s) City Service Team (Department)
IOE Targeted Marketing Campaign Marketing Partnership Visits Economic Development and Capital
1.2.4 Investment (ED)
Summary:
Update:
Based on the Economic Development Strategy, the City During the fourth quarter, Staff began preparing a
continues to focus its marketing efforts on targeted comprehensive marketing plan for FY 2019 to generate new
industries, aiming at these businesses through their trade leads. Once the plan is completed, Staff will focus on
associations, related publications, and attendance and implementing the new marketing initiatives.
sponsorship of trade shows/expos. Additionally, enhanced
general marketing efforts will promote the city at the Tradeshows/Conferences Attended Date
regional, state, and international levels, through 2017 NASCO Continental Reunion – Oct. 2017
participation and increased involvement in key marketing Monterrey
and corporate real estate groups. ICSC Retail Conference – Dallas Nov. 2017

EAIC German Delegation – Arlington Nov. 2017
In keeping with the City’s brand, advertisements will be TEDC Annual Meeting – Houston Nov. 2017
designed with a consistent theme for placement in a 2018 IEDC Leadership Summit – Vegas Jan. 2018
variety of print and electronic publications. An assortment CEO Conversations – SMU School of Jan. 2018
of materials will be produced in keeping with this theme, Business – Dallas
including updates to the ED marketing video and the
2018 SelectUSA Manufacturers’ Forum Feb. 2018
development of a video/photo catalogue of Arlington – Canada
businesses, Entertainment District and other targeted
areas of the City. Tokyo Chamber of Commerce & Feb. 2018
Industry Delegation – Plano

Game Changers Speaker Series – SMU Feb. 2018
The Office’s webpage is an effective marketing tool for the
Guildhall – Dallas
City and will continue to be updated to reflect the
Democratic Republic of Congo Apr. 2018
service/incentives provided by the City as well as
highlighting Arlington businesses making significant Delegation Tour – Arlington
investments in the economy. US Chamber Small Business Summit – Apr. 2018
Irving

E.D. Staff will track their outreach efforts via presentations SCR Commercial Expo – Ft. Worth Apr. 2018
and partnership events with local organizations. Business Facilities Live Xchange – May 2018
Wisconsin
Ads Placed Issue
Consultant Connect Economix – Frisco May 2018
DFW Real Estate Guide Fall 2017
OU Economic Development Institute May 2018
DFW Real Estate Review Winter 2017
DFW Economic Development Spring 2018 Site Selectors' Event – Frisco June 2018
Guide SelectUSA – Washington June 2018
SelectUSA Spinoff – Richardson June 2018
DFW Relocation Guide Spring 2018
Japan – Texas Investment Summit June 2018
Site Selection Governor’s Cup Spring 2018
NTX Magazine Spring 2018 DFW Marketing Trip – California Aug. 2018
NTCAR Expo Aug. 2018
Go Big in Texas Guide Summer 2018
J‐GoodTech Sept. 2018
SiteSelection.com Web Ad Summer 2018
EDST Training Workshop – Richardson Sept. 2018
DFW Relocation Guide Summer 2018
Sports Business Journal – Special Fall 2018 IEDC Annual Conference – Atlanta Sept. 2018
Texas Live Feature

34